JooxJewellery is a newly launched brand offering affordable, stylish jewelry and accessories to women worldwide. I was brought on to lead the entire creative and technical process – from brand identity and visual direction to copywriting, UX design, and full eCommerce development.
The final result is a clean, cohesive, mobile-optimized digital store that delivers a seamless shopping experience, conveys the brand’s elegant-yet-accessible personality, and lays a strong foundation for growing a loyal digital customer base.
